book Author: Jack Quarter, Laurie Mook, Betty Jane Richmond
Publisher: Prentice Hall
Date Published: 2003 Document: What Counts, book cover.jpg  “For years, I collected examples of social accounting practices and developed a thick folder of materials. Thankfully, it has now been replaced by a detailed and effectively written reference.” Elizabeth K. Keating, CPA, Senior Research Fellow, Hauser Center, Harvard University
How do nonprofit organizations add value to communities? How can they create social capital out of the money invested in them? Can nonprofits and cooperatives measure their social performance and make their business case? How can nonprofits justify the public’s trust in them? How can nonprofits measure their outputs with more accuracy?
“This is an intriguing book written at the interface between theory and practice in social accounting by three individuals who operate on the boundary of academe and the applied world of the third sector organizations in Canada.” Rob Gray, Professor of Social and Environmental Accounting, The School of Management, St Andrews University, St Andrews, Scotland
What Counts: Social Accounting for Nonprofits and Cooperatives, 2nd Edition answers these questions and more. The authors go beyond traditional accounting and tell the story of nonprofit and cooperative performance.
“We applaud the innovation in practice and principle offered by Mook, Quarter, and Richmond and recommend this resource to other nonprofits seeking to demonstrate leadership in their work.” Sharon Wood, Executive Director, Canadian Breast Cancer Foundation, Ontario Chapter, Canada
Touted by many sector leaders, both domestically and internationally, this book will appeal to:
• Nonprofit and Cooperative Managers, Members, Staff and Boards
• Instructors in Nonprofit Management, Business, Public Administration, Community Development, Cooperative Studies, and Accounting
• Volunteer Coordinators
• Government Funders, Donors, Foundations
• Social Researchers and Policy-Makers
“Generally, books about accounting are not exciting to read. However, What Counts is an eye-opener and raises issues that have the potential to change practice for organizations nonprofits, cooperatives, and other organizations with a social mission.” Eric Plato, Director of Finance and Administration, Frontier College
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What Counts: Social Accounting for Nonprofits and Cooperatives